“Just Keep Livin isn’t just about the clothes on your back. It’s about what is in your head, what’s in your heart & what gets you out of bed everyday.” – Matthew McConaughey, Founder of Just Keep Livin
Diana Zalucky embodies those principles daily and was Just Keep Livin’s top choice for the campaign. She teamed up with Christine Kelly Productions for a one-day shoot in Santa Barbara County for their Spring/Summer line to create photos which embody the principles outlined by Matthew. Inspired by his quintessential movie, Dazed & Confused, Diana said, “Their only complaint on set, there were too many good ones to choose from!”
Well that comes as no surprise as Diana goes above and beyond in everything she does. The company donates a portion of each sale to Matthew & Camila McConaughey’s non-profit foundation dedicated to promoting fitness and wellness through after school programs.