Wilson Redefines Fashion for Highways

As part of a nationwide push in the UK to encourage young motorbike riders to wear protective clothing, Wilson Hennessy shot a campaign based around the concept of fashionably distressed clothing. But of course, while these images could easily be part of any fashion ad, the message behind them is much darker  — all of the ‘distressing’ was created ‘authentically. Meaning, the clothing is damaged because the wearer was injured while falling off of a bike during an accident. We think the message hits home, and we know that Wilson’s amazing images are one of the primary reasons why.